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Johnston's Bird Shot High-Impact Poultry Rub

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If chickens had nightmares, this would be it.
Bird Shot hits hard with bold flavor and crispy skin magic that makes every bite count. Designed for pitmasters who like their poultry loud and proud, it fires off a perfect blend of paprika and red bell pepper for rich color and sweetness, backed by garlic, onion flakes, and a touch of black pepper for savory punch.

A little chipotle powder brings that smoky sting, while celery seed and oregano round it out with subtle depth and old-school BBQ charm. Every shake builds flavor and bark that clings beautifully—whether you’re roasting, smoking, or air-frying your bird to golden perfection.

Bird Shot doesn’t just season, it strikes. From chicken wings to Sunday roasts, this rub locks in juice, builds crisp, and makes poultry the main event.

Flavor Profile:
Smoky and savory with sweet bell pepper warmth, gentle chipotle heat, and herbaceous finish. Delivers golden color, crispy texture, and that irresistible pit-style bite.

Best On:
Chicken, turkey, duck, or game birds. Perfect for smoked wings, oven roasted thighs, or spatchcocked chicken with crispy skin.

Ingredients:
Paprika, salt, black pepper, red bell pepper, garlic, onion flakes, chipotle powder, celery seed, oregano. (Gluten free.)


“Crispy. Smoky. Unstoppable.”
Johnston’s BBQ — Rubbed the Right Way.

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