Johnston's Cattle King Texas Brisket Rub

The King Eats First

Born out of the smoke and swagger of true Texas barbecue, Cattle King stands tall at the head of the table. This rub was made for those who know that brisket isn’t just a meal, it’s a rite of passage. Built on the backbone of salt, coarse black pepper, and bold garlic, it carries that unmistakable Texas simplicity. Clean, honest, and powerful, but behind that rugged flavor lies a touch of refinement, the deep savor of Worcestershire, the warmth of coriander, and a trace of butter powder that melts into the meat like gold under flame.

Flavor Profile:

Cattle King is unapologetically bold! A pure Texas brisket rub built to create a bark that commands respect. The first hit is salty and peppery with that classic pitroom punch, followed by the earthy bite of garlic and coriander. As the smoke rolls in, the Worcestershire deepens the savor while the butter powder rounds it out with a smooth, velvety finish. It’s rich and smoky with just enough complexity to keep you coming back for another slice that is balanced, hearty, and deeply satisfying.

Best On:

Cattle King was made for brisket, but it doesn’t stop there. It rules over beef ribs, tomahawk steaks, and chuck roasts like a true monarch. It’s equally at home dusted on tri-tip before a sear, or shaken over smoked burgers for that extra Texas kick. Even grilled corn or mushrooms take on a rich, meaty depth under its reign. Wherever the smoke drifts, the King leaves his mark. Bold, balanced, and unforgettable.

So fire up the pit, pour yourself something strong, and let the smoke roll. When the board’s set and the meat’s carved, remember the law of the land, The King Eats First.

Rule the pit. Rule the plate. Long live the King.

Ingredients:

Salt, black pepper, garlic, Worcestershire powder, coriander powder, butter powder.